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Our Story

Hello and welcome! We are so glad you have found us.

At Minnie & Moon, we are passionate about beautiful baby and children's wear. Founded by Joanne and based in Northern Ireland, our brand was born from a love of timeless, traditional, and neutral styles that celebrate the magic of childhood.

That passion truly blossomed in spring 2021 with the arrival of our first baby—a little boy. As he grew, it became clear how difficult it was to find classic and charming clothing, especially as he moved into the toddler stage.

In 2023, our family grew again with the arrival of our baby girl. It was in those precious moments with both of them that the dream of starting my own little business finally felt possible. Minnie & Moon—our little ones' nicknames—became the heart and soul of this journey.

While we will be working with brands that we love in the first instance, we have big plans for the future! I can’t wait to share more with you as Minnie & Moon grows!

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